Music has always played a significant role in the world of content creation

Music has always played a significant role in the world of content creation. It adds emotion, energy, and personality to videos, and can help set the tone for a particular message or theme. With the proliferation of social media platforms in recent years, it’s no surprise that many content creators are using music in their videos to grab the attention of their followers and engage with their audiences.

But just how many content creators are using music on their social media videos globally? It’s a difficult question to answer definitively, as the use of music in social media videos is not necessarily tracked or reported in a centralized way. However, we can make some educated guesses based on the available data.

One way to approach this question is to consider the popularity of social media platforms that allow users to upload and share videos. According to Statista, the most popular social media platforms in terms of monthly active users as of 2021 are Facebook, YouTube, and TikTok. These platforms all allow users to upload and share videos, and many of these videos include music.

Facebook, for example, has over 2.7 billion monthly active users as of 2021. While not all of these users are content creators, it’s safe to say that a significant number of them are uploading and sharing videos that include music. YouTube is another popular platform for video content creation, with over 2 billion logged-in users watching videos on the site every month. Again, not all of these users are content creators, but it’s clear that music plays a role in many of the videos that are uploaded to the platform.

TikTok, which has gained significant popularity in recent years, is another platform that allows users to create and share short-form videos, often set to music. According to Sensor Tower, TikTok had over 2 billion downloads globally in 2021. While not all of these users are content creators, it’s clear that the platform has become a popular destination for those looking to create and share video content, and music is often an important part of these videos.

Another way to approach this question is to consider the role that music licensing plays in the content creation industry. Many content creators use licensed music in their videos, either by purchasing a license for a specific song or by using a music licensing service that allows them to access a library of licensed tracks. This suggests that there is a significant number of content creators who are using music in their social media videos.

For example, Epidemic Sound, a popular music licensing service, claims to have over 250,000 active users as of 2021. While not all of these users are content creators, it’s clear that many content creators are turning to music licensing services to access the tracks they need for their videos.

In conclusion, it’s difficult to quantify exactly how many content creators are using music in their social media videos globally. However, the popularity of social media platforms that allow users to upload and share videos, as well as the role that music licensing plays in the content creation industry, suggest that the number is likely quite large. Whether they’re creating videos for personal or professional purposes, music is an important tool for many content creators looking to engage with their audiences and add emotion and energy to their videos.